Each human being is unique and no two
individuals are the same in their demeanor. This unproven fact becomes
most evident when an individual becomes ill. In this current era of
consumerism, people are highly conscious and knowledgeable about
services they can expect from a merchant, and there are a number of
public initiatives to make them understand what to expect, in a service
or a product. Meeting such expectations, on the part of the merchant,
results in customer satisfaction, which is the highest goal of a service
or a product. This...
